The Journey
Farhan Cheema’s Visionary Start
A Leader Who Defies Convention
BIRTH
Farhan Cheema was born and raised in Pakistan, with an innate sense of leadership and vision to succeed. Talking about his academic journey, it began at Quaid-e-Azam University, Islamabad, where he earned his MBA in Business Administration. Farhan further cemented his expertise in financial management by obtaining a Certified Financial Analyst (CFA) certification from the UK. This strong foundation of his education adds to his successful career.
Farhan Cheema is a true leader who has stood out in his whole journey. His approach to business is not at all conventional. As a critical thinking leader, Farhan has always looked ahead, focusing on the futuristic communities. His ability to drive innovation and embrace transformation makes him a true trailblazer in the real estate industry of Pakistan.
REWIRED
Farhan’s journey further took a transformative turn when he became the CEO of Model Housing, where his leadership and vision made the company a trusted brand in real estate. His experience in large-scale project management made his approach stronger for his later role at Zaitoon Group, where his futuristic approach continues to contribute to urban living in Pakistan.
REBRANDED
Farhan’s leadership is filled with his ability to reshape brands and create lasting legacies. When he took over as Country Head of Zaitoon Group in 2022, he redefined and reworked the company’s growth trajectory. Under his leadership, Zaitoon Group worked hard on its groundbreaking projects such as Zaitoon City, Zaitoon Executive Lodges, and New Lahore City. His focus on sustainable development and innovation is reshaping urban spaces in Pakistan.
‘Success is not measured by what you achieve, but by how much you impact the lives around you. Farhan Cheema’
Farhan Cheema
Here comes the
The Twist
Just as many influential figures had their own “twist” moment, Farhan’s career also experienced a major turning point when he joined Zaitoon Group. The part was a memorable phase in his professional journey where his vision for urban development fully came into shape. Farhan’s journey took him to new heights, reshaping the course of real estate in Pakistan.
My First Project
Farhan’s first major breakthrough in real estate was when he contributed launch of Model Housing’s major residential projects. This experience became the strong foundation for his long-term success. Farhan’s focus was always on delivering the best quality projects beyond expectations, laying the foundation for his work with Zaitoon Group.
Inspiration & Leadership
Farhan’s inspiration comes from his family, who inspired and guided him at every step. His father instilled in him the values of hard work, resilience, integrity, and the importance of helping others. Farhan’s approach to leadership is about his commitment to his team, his vision for sustainable urban growth, and his desire to make a lasting impact.
Relationship
Farhan shares a deep bond with his life partner. His relationship with his wife has been a pillar of strength throughout his career. Their shared vision for community development and support for each other in personal and professional endeavours is a keystone of his leadership journey.
Challenges
Although Farhan did not face any tragedies in his personal life, he did experience many challenges early in his life. The real estate market in Pakistan has fluctuated and faced many ups and downs, affecting the whole industry. Farhan’s resilience and ability to adapt helped him cope during these times, as he navigated these changes and turned his focus towards creating stable, long-term urban developments.
Insurance Journey
And then the
Farhan’s transition into real estate was also driven by his ability to see opportunities where others never did. His journey into real estate began with a deep understanding of how spaces, communities, and families can be impacted by innovative urban design. His ability to revolutionise the ideas into reality has made him a leader in the real estate industry.
Innovation, Excellence, and Legacy
Farhan Cheema’s legacy is not just in buildings but in the lives and communities that will be shaped by his projects. Farhan has led Zaitoon Group in embracing latest technology and sustainable building practices. His motive is not just to create spaces; he is creating a future for generations to come.
